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Dynamic Sitelinks impact on CTR

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# 1
Visitor ✭ ✭ ✭

Will Dynamic Sitelinks decrease the CTR of Ads as clicks from them are not processed as AdWords clicks?

Matching and Tracking the sitelinks data seems to be unclear at this stage also. 

Does someone has an opinion on what will be the effects on CTR?

 

And, do regular sitelinks clear off our Ads from Dynamic Sitelinks or they will be shown occasionally? 

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Accepted by topic author Vane V
September 2015

Re: Dynamic Sitelinks impact on CTR

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner

 

To answer you last question:

"do regular sitelinks clear off our Ads from Dynamic Sitelinks or they will be shown occasionally? "

 

https://support.google.com/adwords/answer/6058574?hl=en

 

Most ads are eligible to include dynamic sitelinks, as long as your campaign type is set to "Search Network with Display Select" or "Search Network only." Your ads will then be eligible to show dynamic sitelinks on Google search result pages. If you've already set up your own sitelinks, those will always show, except for the few instances when the dynamic sitelink can perform better.

 

Too early to tell, but there are a few major resource sites discussing this;


http://www.wordstream.com/blog/ws/2014/07/25/dynamic-sitelinks#.

http://searchenginewatch.com/article/2357388/New-Free-Dynamic-Sitelinks-on-Google-AdWords-Ads-Everyt...

http://searchengineland.com/google-adwords-debuts-dynamic-sitelinks-globally-need-know-197803

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Vane V
September 2015

Re: Dynamic Sitelinks impact on CTR

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner

 

To answer you last question:

"do regular sitelinks clear off our Ads from Dynamic Sitelinks or they will be shown occasionally? "

 

https://support.google.com/adwords/answer/6058574?hl=en

 

Most ads are eligible to include dynamic sitelinks, as long as your campaign type is set to "Search Network with Display Select" or "Search Network only." Your ads will then be eligible to show dynamic sitelinks on Google search result pages. If you've already set up your own sitelinks, those will always show, except for the few instances when the dynamic sitelink can perform better.

 

Too early to tell, but there are a few major resource sites discussing this;


http://www.wordstream.com/blog/ws/2014/07/25/dynamic-sitelinks#.

http://searchenginewatch.com/article/2357388/New-Free-Dynamic-Sitelinks-on-Google-AdWords-Ads-Everyt...

http://searchengineland.com/google-adwords-debuts-dynamic-sitelinks-globally-need-know-197803

Re: Dynamic Sitelinks impact on CTR

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
https://support.google.com/adwords/answer/6058574?hl=en - " If you've already set up your own sitelinks, those will always show, except for the few instances when the dynamic sitelink can perform better."

I guess Dynamic Sitelinks are always eligible to be shown , but less when you have your own sitelinks set up.

It's the part where I cannot track their performance that doesn't suit me, but I hope we will have improvements on this issue in the future.

Thank you for the answer Eric.

Regards.