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Dynamic Search Ads Campaign Optimization

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello All,

 

 

I am using dynamic search ads campaigns targeting with some keywords, I also got clicks and conversions from it but not able to determine from which keyword i got conversions and clicks. And kindly also tell me some more methods of optimizations I am already using targeting parameters like url, category, text etc.

 

Regards,

Roshan

 

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author roshan m
September 2015

Re: Dynamic Search Ads Campaign Optimization

Rising Star
# 2
Rising Star
Hello Roshan,

It's very important to keep an eye on search report while you are working on DSA campaigns.

If you will check it you will see which search queries generated conversions
https://support.google.com/adwords/answer/2472708?hl=en

Cheers,
Alexey
Cheers, Alexey
UAWC Agency

Re: Dynamic Search Ads Campaign Optimization

Rising Star
# 3
Rising Star
By the way DSA are not using keywords as a targeting option but show your ad based on the content of your website.
https://support.google.com/adwords/answer/2471185?hl=en
Cheers, Alexey
UAWC Agency

Re: Dynamic Search Ads Campaign Optimization

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hello Alexey

Thanks for your reply but when I use keywords with it, it also shows suggested bids to me to bid upon those keywords. Further, the reason behind i use keywords is that, adwords system will show those landing pages as whose content will match according to my keywords. So tell me is it a wrong approach ?.
Marked as Best Answer.
Solution
Accepted by topic author roshan m
September 2015

Re: Dynamic Search Ads Campaign Optimization

Rising Star
# 5
Rising Star
Roshan, adwords system is choosing keywords by itself, so you can't know all keywords which it will choose and you can't be sure about bid. You can choose flexible bid strategy (for example top search results) limiting max bid and when you will have enough conversion data you can eneble conversion optimizer setting target CPA.

You can use negatives in DSA but not keywords. Here is a link to DSA best practises check list:
https://support.google.com/adwords/answer/2549052?hl=en

Do you have statisitics in your keyword tab or it's empty?
Cheers, Alexey
UAWC Agency