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Dynamic Remarketing

Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

Hi Team,

 

Hope everyone is doing good.

 

Please help me out with the below query.

 

This is regarding a travel client. I am trying to re-target the users who have dropped out with out booking a ticket. I am confused of what value I have to put in the below code as that I have different originations and destinations.

 

<script type="text/javascript">

var google_tag_params = {

flight_destid: 'REPLACE_WITH_VALUE',

flight_originid: 'REPLACE_WITH_VALUE',

flight_pagetype: 'REPLACE_WITH_STANDARD_VALUES_TO_USE_AUTOCREATED_LISTS',

flight_startdateid: 'REPLACE_WITH_VALUE_USING_YYYY­MM­DD_CONVENTION',

flight_enddate: 'REPLACE_WITH_VALUE_USING_YYYY­MM­DD_CONVENTION',

flight_totalvalue: 'REPLACE_WITH_VALUE'

};

</script>

 

1 Expert replyverified_user

Re: Dynamic Remarketing

[ Edited ]
Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

Hi Gokul,

Please go though this article to get the answer.

https://support.google.com/adwords/answer/3103357?hl=en-GB
Custom parameters for all business types > Flights

 

-Rohit

Re: Dynamic Remarketing

Google Employee
# 3
Google Employee
Dynamic remarketing requires you to pass dynamic values to the parameters. Your webmaster should know how to program that.

If you simply want to do static remarketing you don't need those though.