Dynamic Remarketing impressions decreasing
Our impressions for list of product viewers are continuously decreasing though we have same listing is live in merchant center feed as it was earlier .
In September, we were getting 25k+ impressions daily. Now we have only less than 10k impressions. We have not changed anything in campaign setting.
What might be the possible problems and please suggest me the checklist?
Is there any way to test whether the user is being added in the list or not and in which list added??
Reply most appreciated.
Re: Dynamic Remarketing impressions decreasing
- Check the list size in Shared Library > Audiences : is it decreasing too? If so there might be a problem with your tag
- How are you bidding? If you are using conversion optimizer with target CPA, is your conversion rate steady or declining?
- Is there any seasonality your website's traffic?
- Has something changed in your Google Merchant Center feed? Maybe you're sending less products in your feed? This could have an effect on the CTR (if users don't see the products they've viewed they're less likely to click).