Dynamic Remarketing Ad Format
Seasonal Greetings Everyone!!
I am running some Dynamic remarketing ads, with moderate success, and i am about to start testing ad formats. Initially i went for two products been displayed in the ad, but i am going to start testing ads with 3 products and so on. I am interested to hear what people found to be the most successful ad format for them?
Re: Dynamic Remarketing Ad Format
This really depends on several points about how you have set up your campaigns and adgroups.
Here are lists which are created automatically for you.
General visitors : For this list you can try using 3 product banner. The pitfall is not all of these visitors would have visited 3 product pages
Product viewers: This is pretty safe bet for 3 product banner as most of these would have come via category page which will definately have more than 3 products
Shopping basket abandoners: Same as above, but products added in cart will get priority
Past buyers: Same as above
Hope this helps