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Dynamic Remarketing Ad Format

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Seasonal Greetings Everyone!!

 

I am running  some Dynamic remarketing ads, with moderate success, and i am about to start testing ad formats. Initially i went for two products been displayed in the ad, but i am going to start testing ads with 3 products and so on. I am interested to hear what people found to be the most successful ad format for them?

 

 

Many Thanks

 

Jonnny

1 Expert replyverified_user

Re: Dynamic Remarketing Ad Format

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi

This really depends on several points about how you have set up your campaigns and adgroups.

Here are lists which are created automatically for you.

General visitors : For this list you can try using 3 product banner. The pitfall is not all of these visitors would have visited 3 product pages

Product viewers: This is pretty safe bet for 3 product banner as most of these would have come via category page which will definately have more than 3 products

Shopping basket abandoners: Same as above, but products added in cart will get priority

Past buyers: Same as above

Hope this helps

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Dynamic Remarketing Ad Format

Google Employee
# 3
Google Employee

I would strongly recommend the which lets the system determine which layout is the most effective:

"Optimize the layouts, sizes and formats of my ads (Recommended)"