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Dynamic Keyword Insertion

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# 1
Follower ✭ ☆ ☆

Hello PPCers,

 

Could someone tell me please :

 

What Are the cases where the use of Dynamic Keyword Insertion is not advised to be used? In which cases?

 

Best of regards,

Omar

2 Expert replyverified_user

Re: Dynamic Keyword Insertion

[ Edited ]
Top Contributor
# 2
Top Contributor

DKI is especially advise to use in those campaigns, which are properly structure. Means, If your campaigns have mis-spell keywords, competitors brand keywords and meaning less keywords, DKI should be avoid to use in those campaigns. 

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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Re: Dynamic Keyword Insertion

Rising Star
# 3
Rising Star
Hi Omar,

Rakesh is absolutely right here. DKI should not be used for campaigns or adgroups that consist of Competitor or Misspelled keywords as it would mean that your ad would show up with competitor keywords (say in the headline) with your ad messaging, USP & CTA which is actually wrong as they are your USP's & ad messaging.

It generally gives the wrong idea to the user viewing the ad and also doesn't sit well with them in terms of relevance.

Hope this Helps!

Cheers!

Shashank

Cheers,
Shashank Singh, AdWords Rising Star |
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