Dynamic Keyword Insertion
Re: Dynamic Keyword Insertion[ Edited ]
March 2015 - last edited March 2015
DKI is especially advise to use in those campaigns, which are properly structure. Means, If your campaigns have mis-spell keywords, competitors brand keywords and meaning less keywords, DKI should be avoid to use in those campaigns.
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Re: Dynamic Keyword Insertion
Rakesh is absolutely right here. DKI should not be used for campaigns or adgroups that consist of Competitor or Misspelled keywords as it would mean that your ad would show up with competitor keywords (say in the headline) with your ad messaging, USP & CTA which is actually wrong as they are your USP's & ad messaging.
It generally gives the wrong idea to the user viewing the ad and also doesn't sit well with them in terms of relevance.
Hope this Helps!
Shashank Singh, AdWords Rising Star |
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