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Dynamic Keyword Insertion

Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

Suppose i have keyword whose length is 30 characters & i amusing DKI, what will happen

1 Expert replyverified_user

Re: Dynamic Keyword Insertion

Top Contributor
# 2
Top Contributor

Hi Jeewan.  DKI must conform to the character limits imposed upon the Ad text line where it is used.  If you are using DKI on the Headline, 30 characters is too long, and only the default text will be shown.  If you are using DKI on one of the description lines, it may be inserted, depending upon if you have any other text on the line and how long it is.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Dynamic Keyword Insertion

Top Contributor Alumni
# 3
Top Contributor Alumni

Hi

To elaborate the point made by @Cobnut 

Your headline will look like {keyword:default text} where you can write a headline which fits in to character limit and that line will be displayed when keyword is over character limit.

Hope that makes sense.

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog
Marked as Best Answer.
Solution
Accepted by topic author Jeewan G
September 2015

Re: Dynamic Keyword Insertion

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
Hi Jeewan

Your Default Ad will be displayed in that Case. For Example:

Default Ad Headline: {KeyWord: Buy Casual Shoes)

Keyword 1: Red Reebok Shoes (Length 16 Characters)
Keyword 2: Blackish Casual Reebok Shoes (Length 28 Characters)

So, if User types Keyword 1 then Your Ad Headline would be "Red Reebok Shoes" and if user types Keyword 2 then your default ad will be displayed "Buy Casual Shoes" because headline cannot exceed the limit of 25 Characters.

Follow this Link: https://support.google.com/adwords/answer/2454041?hl=en

Cheers
Rupesh Chhabra