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Duplicate Keywords in Ad groups as keywords in different match

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi,

Kindly suggest the way for us as should we keep Duplicate keywords as we keep Samsung laptops in BMM, Phrase,

Exact match when we can cover the keywords in BMM match alone. Is it a source of duplicity which reduces the quality score of all there keywords as all three keywords fight for search query.

 

Kindly suggest when we run BMM match keywords which covers most of Keywords combination should we run other keywords combination which can be meet with BMM match alone?

 

Kindly suggest.

 

Kind regards,

Addy

 

 

 

 

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015

Re: Duplicate Keywords in Ad groups - comparing match types

Top Contributor
# 4
Top Contributor

Hello again Addy;

There was a neat discussion on this specific topic: comparing match types

Pete's post in this discussion, is highly recommended.

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: Duplicate Keywords in Ad groups as keywords in different match

Top Contributor
# 2
Top Contributor

Hello again Addy_SEM;

There is no straight answer on this question.

Here are some discussions, that could serve as a good starting point on the topic:

 

 

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Duplicate Keywords in Ad groups as keywords in different match

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Hi Moshe

 

Manny thanks for reply

 

Google says they will consider one keyword from one account per search query.

BMM fulfills this criterion as it covers all keyword matches.

Now question arises that should we  run kws of different  match simultaneously ?

 

Regards,

Addy

 


Marked as Best Answer.
Solution
Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015

Re: Duplicate Keywords in Ad groups - comparing match types

Top Contributor
# 4
Top Contributor

Hello again Addy;

There was a neat discussion on this specific topic: comparing match types

Pete's post in this discussion, is highly recommended.

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’