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Drop in Impression Share

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Everyone,

 

Can you let me know what are the possible causes for the drastic drop in Impression Share. What are the various things which I should be looking at?

 

Many Thanks,

Pavan

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Drop in Impression Share

Top Contributor
# 2
Top Contributor
Hi Pavan,

Please check why you are losing impression share. Is it because of your budget (Lost IS (budget)) or your ad rank (Lost IS (rank))?

You can check this by adding respective additional columns in the statistics table on the campaign interface.

https://support.google.com/adwords/answer/2497703?hl=en

Deepak