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Dramatic drop in CTR for search partners

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have noted a dramatic reduction in CTR for search partners on brand terms for a website we are working with. 

 

Impressions are static across a wide range of terms. 

 

Has anyone experienced the same?

1 Expert replyverified_user

Re: Dramatic drop in CTR for search partners

Community Manager
# 2
Community Manager
Hi Clive,
Was this a sudden drop, or drop over time? Have you had a chance to let the data filter in over a few hours after this?

Kathleen

Re: Dramatic drop in CTR for search partners

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Kathleen,
The drop has been over a period of 6 weeks.

Re: Dramatic drop in CTR for search partners

Community Manager
# 4
Community Manager
Hi Clive,
Have you made any changes to your account? I have not heard any reports of any issues or changes with Search Partners.

You may want to contact the AdWords Support team to see if they can deep dive into your account specifics and performance.

Kathleen