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Does the overall CTR % of a campaign take into account...

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Does the overall average CTR % of a campaign take into account the ad groups that hae had 0 clicks and therefore a 0% CTR?

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by Jon_Gritton (Top Contributor)
September 2015

Re: Does the overall CTR % of a campaign take into account...

Top Contributor
# 3
Top Contributor

Hi Andy,

 

If no clicks no impressions, it does not count into overall impressions. But if you adgroup received 1 impression but 0 clicks. then that 1 impression will add to overall campaign CTR.

 

For example:

 

Adgroup1: 100 impresisons 10 clicks

Adgroup2: 100 impressions 0 click

Adgroup3: 600 impressions 50 clicks

Adgroup4: 50 impressions 1 click

Adgroup5: 0 impressions 0 click

 

To calculate overall CTR : Total Impressions are 850 & clicks are 61

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: Does the overall CTR % of a campaign take into account...

[ Edited ]
Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi Andy.

 

It certainly does. If you have a campaign with two ad groups, one with 10 impressions one with 20 but these had not generated clicks, your campaign impressions would be 30.

 

Ryan.

Ryan.
Marked as Best Answer.
Solution
Accepted by Jon_Gritton (Top Contributor)
September 2015

Re: Does the overall CTR % of a campaign take into account...

Top Contributor
# 3
Top Contributor

Hi Andy,

 

If no clicks no impressions, it does not count into overall impressions. But if you adgroup received 1 impression but 0 clicks. then that 1 impression will add to overall campaign CTR.

 

For example:

 

Adgroup1: 100 impresisons 10 clicks

Adgroup2: 100 impressions 0 click

Adgroup3: 600 impressions 50 clicks

Adgroup4: 50 impressions 1 click

Adgroup5: 0 impressions 0 click

 

To calculate overall CTR : Total Impressions are 850 & clicks are 61

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’