Does the overall CTR % of a campaign take into account...
Re: Does the overall CTR % of a campaign take into account...[ Edited ]
February 2013 - last edited February 2013
It certainly does. If you have a campaign with two ad groups, one with 10 impressions one with 20 but these had not generated clicks, your campaign impressions would be 30.
Re: Does the overall CTR % of a campaign take into account...
If no clicks no impressions, it does not count into overall impressions. But if you adgroup received 1 impression but 0 clicks. then that 1 impression will add to overall campaign CTR.
Adgroup1: 100 impresisons 10 clicks
Adgroup2: 100 impressions 0 click
Adgroup3: 600 impressions 50 clicks
Adgroup4: 50 impressions 1 click
Adgroup5: 0 impressions 0 click
To calculate overall CTR : Total Impressions are 850 & clicks are 61
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