Does the keyword tool display volume of impressions/searches or clicks
I am doing keyword research using the adwords keyword tool. I need assistance in understanding the numbers I am getting. When it displays volume (global and local) what are these numbers representing? I first thought it was total searches on google for that keyword, but then I thought it could also be ad impressions for that keyword, or the number of clicks on ads for that keyword. Thanks!
Re: Does the keyword tool display volume of impressions/searches or cl
The tool does show volume for searches on your keyword. (Those searches might not all be precise, of course.)
Global means just what it says--around the globe. Local means the country you're in.
Hope that helps.
Google AdWords Top Contributor