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Does the keyword tool display volume of impressions/searches or clicks

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am doing keyword research using the adwords keyword tool. I need assistance in understanding the numbers I am getting. When it displays volume (global and local) what are these numbers representing? I first thought it was total searches on google for that keyword, but then I thought it could also be ad impressions for that keyword, or the number of clicks on ads for that keyword. Thanks! 

1 Expert replyverified_user

Re: Does the keyword tool display volume of impressions/searches or cl

Top Contributor Alumni
# 2
Top Contributor Alumni

The tool does show volume for searches on your keyword. (Those searches might not all be precise, of course.)

 

Global means just what it says--around the globe.  Local means the country you're in.

 

Hope that helps.


Theresa
Google AdWords Top Contributor
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