Does the advertiser pay for the "Social" (+1 Annotation) clicks?
I read from SEOMoz that the social extension increases CTR.. but i wanted to ask, if a user clicks on the link to the Google + page for the business, does the advertiser pay for that click?
Obviously, no advertiser (in his right mind) would drive traffic (esp. if they cost $3+ CPC) to Google+ page...
I have not yet been able to get the social extensions to...
I have not yet been able to get the social extensions to work, but assuming they are like other ad extensions, you are charged for clicks on the ad extensions.
You could/should have a link to the website on the G+ page/profile, to connect the interest cycle with the user. Then it becomes an attribution issue. How does the last click attribution work and track the user in that case?
Maybe landing ad extensions anywhere other than the site doesn't work for you, but it may for others.