Does "Low search volume" actually HURT a campaign?
Hi I have some search terms that REALLY ARE what we're about at womensenews.('We're in the nonprofit program.)
Unfortunately for advertising purposes, we cover some pretty unique topics that I would really like to get the word out on -- say, for example, an article on the empowerment of Ugandan women.
Does keeping a keyword in the campaign "empowerment of Ugandan women" actually hurt the campaign CTR, or should I pause/delete it? Is it just like junk that sits around not doing any harm nor good? Especially since so many of my very high quality keywords are also "Low Search Volume"!
Hello WebMamma5000, welcome to our community;
Do you get any impressions from those "low search volume"?
A small number of impressions that does result in clicks - means higher CTR ( sometimes even very high: 10 clicks for 100 impressions - is a CTR of 10%!). Impressions with no clicks - lower your overall CTR .
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Re: Does "Low search volume" actually HURT a campaign?[ Edited ]
May 2012 - last edited May 2012
If the "Low Search Volume" keywords are not generating any ad impressions just delete them from your account. It means less to worry about and to manage on your end. That or consider adjusting the match type or broad or modified broad match to try to increase impresions, if you have not already done so.
To confirm what's already been said, leaving no-traffic keywords active in your campaign does no harm to your account.
For your purposes, since "getting the word out" is what you're most interested in, I would suggest that Google Display Network advertising should work better than Google Search.
I'd also recommend that you focus on social media--blog your desired topics on your website so that they'll get indexed and be available to be searched. Also, use Twitter and website platforms (Google + and Facebook) to gather and educate interested people, etc. Be sure you monitor news stories and blog about them when they appear, along with linking to them from your social media accounts.
When you're trying to reach an audience that doesn't specifically exist, you first need to create the audience.
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