Does location targeting affect mobile users?[ Edited ]
December 2016 - last edited December 2016
Essentially, I want to know if setting my location targeting to only target people within my targeted location, how does that affect mobile (or other) users whose location may not be precisely known?
Does location targeting affect mobile users?
Location targeting could be either to users physically in the targeted location, users who are physically in the targeted located or search about the targeted location, or users only show intent about the targeted location (the latter rarely used).
If the user's device GPS is active, location targeting is pretty accurate. On desktops or devices connected to wifi, location targeting is based on the ISP mapping of IP addresses. This is usually less accurate. The more the Telcom infrastructure is more modern, the IPs mapping is more accurate.
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