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Does location targeting affect mobile users?

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# 1
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Essentially, I want to know if setting my location targeting to only target people within my targeted location, how does that affect mobile (or other) users whose location may not be precisely known?

1 Expert replyverified_user

Does location targeting affect mobile users?

Top Contributor
# 2
Top Contributor

Hi there;

Location targeting could be either to users physically in the targeted location, users who are physically in the targeted located or search  about the targeted  location, or users only show intent about the targeted location (the latter rarely used).

 

If the user's  device GPS is active, location targeting is pretty accurate. On desktops or devices  connected to wifi, location targeting is based on the ISP mapping of IP addresses. This is usually less accurate. The more the Telcom infrastructure is more modern, the IPs mapping is more accurate.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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