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Does it make sense to use a + symbol in my key words, and if yes, why?

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# 1
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My company is currently using search terms like "dog+ cat vet". What use does it have to use plus sign?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Does it make sense to use a + symbol in my key words, and if yes,

[ Edited ]
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# 2
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The AdWords system recognizes only two kinds of symbols in keywords: ampersands (which look like this: &) and accent marks (for example: á).

In your case adwords will treat both the keywords identical, "dog+ cat vet" is equivalent to "dog cat vet"

Also, it will not  be considered as BMM, since there's a space between the keyword "cat" and the plus sign.

Re: Does it make sense to use a + symbol in my key words, and if yes,

Top Contributor
# 3
Top Contributor
Just to add to Ahmed's great reply, if you want to learn more about what the + sign actually does to keywords then I really recommend checking out this link -

http://www.google.co.uk/ads/innovations/bmm.html

ScottyD, AdWords Top Contributor
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Re: Does it make sense to use a + symbol in my key words, and if yes,

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# 4
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Thanks!

Does it make sense to use a + symbol in my key words, and if yes, why?

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# 5
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hey Ahmed,

 

Am still not getting this, why people using "+" sign?? 

Re: Does it make sense to use a + symbol in my key words, and if yes, why?

Top Contributor
# 6
Top Contributor

Hi @Faria K,

 

The + sign is part of the broad match modifier keyword match type; it falls somewhere between broad and phrase match. 

 

Adding a + symbol directly before a word in a keyword will mean that a search term must include that + word for your ad to deliver. If we take red shoes as an example for a broad match keyword, we could expect many similar variants to trigger our ad. In comparison, the broad match modifier keyword +red shoes  would have to include red in the search term in order to trigger our ad.

 

It's a way to be less restrictive than phrase match while still ensuring that only particular words will trigger your ad. 


ScottyD, AdWords Top Contributor
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