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Does increasing my bids change my budget?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆


When I increase my bids, how does this effect my budget?


If I increase my bids, will my budget cap it and only spend so much, even though I have changed my bid?


(I am still super new to AdWords so I apologize; I have a had time trying to explain my questions sometimes!)

1 Expert replyverified_user
Marked as Best Answer.
Accepted by Nisal L (Rising Star)
September 2015

Re: Does increasing my bids change my budget?

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# 2
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Hey Jessi,

Simple answer is no. Changing your bid will not change your budget. You may reach your budget cap faster or slower depending on your new bid. But your budget will remain the same no matter what you set your bid at.

Re: Does increasing my bids change my budget?

Google Employee
# 3
Google Employee

Hi Jessi T,


Thanks for posting!


Don't worry, increasing your bids does not increase your budget. Your daily budget will remain the same.


Your budget is how much your are willing to spend in total per day. Your max cost per click (CPC) bids are how much you are willing to pay for each click to your website. 


I find this article helpful:


Let us know if you have any questions! Happy to help!