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Does changing my maximum cpc because of seasonal business make my average cpc go up?

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# 1
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1 Expert replyverified_user

Re: Does changing my maximum cpc because of seasonal business make my average cpc go up?

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# 2
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Yes, It can be.
Changing your Maximum CPC may affect your avg. Cpc for s short period. Its not necessary that it affect only because of seasonal business.
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Accepted by rosiel (Follower ✭ ✭ ☆)
September 2015

Re: Does changing my maximum cpc because of seasonal business make my average cpc go up?

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# 3
Top Contributor

Hi kp51, further to Anil's reply, it will depend upon your average position and the "potential" available within your campaign.

 

Let's say your previous Max. CPC was $1 and, given the Quality Score of your keywords and other factors, your Ads had an average position of #4.  If you increase your Max CPC - and change nothing else - Adwords will (probably) be able to bid more to place your Ad in a higher position so you will see an increase in average CPC.

 

It's worthwhile checking your conversion rates and CTRs (click-through-rates) for your keywords before and after the change to make sure the increase in Max CPC is worthwhile.

 

Jon

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