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Does anyone know if pausing an adwords campaign impacts CPC?

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# 1
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We are going to be pausing our adwords campaigns over the festive season.  Do you know if our CPC will be affected when we re-start our campaigns?

 

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Accepted by Zee (Community Manager)
September 2015

Re: Does anyone know if pausing an adwords campaign impacts CPC?

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# 2
Top Contributor

Hi Craig633, and welcome to the forum.

 

It's very difficult to say without knowing some more details for your circumstances and, to be honest, even if we knew all there was to know it would still be mostly a guess.  The most likely effect pausing Campaigns will have is to alter the Quality Score of the Keywords and other elements within the Campaigns since historical performance is a part of the Quality Score calculation.  How big the effect will be is impossible to say since we don't know the exact nature of the equation.

 

What are your current typical keyword Quality Scores?

 

Whether you should pause or not also depends upon the reason for pausing.  If you're doing so because you won't be processing any orders for that period then I'd wager any possible change in CPC will be more than outweighed by the costs of wasted spend (and possibly upset customers).

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Does anyone know if pausing an adwords campaign impacts CPC?

Top Contributor
# 2
Top Contributor

Hi Craig633, and welcome to the forum.

 

It's very difficult to say without knowing some more details for your circumstances and, to be honest, even if we knew all there was to know it would still be mostly a guess.  The most likely effect pausing Campaigns will have is to alter the Quality Score of the Keywords and other elements within the Campaigns since historical performance is a part of the Quality Score calculation.  How big the effect will be is impossible to say since we don't know the exact nature of the equation.

 

What are your current typical keyword Quality Scores?

 

Whether you should pause or not also depends upon the reason for pausing.  If you're doing so because you won't be processing any orders for that period then I'd wager any possible change in CPC will be more than outweighed by the costs of wasted spend (and possibly upset customers).

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Does anyone know if pausing an adwords campaign impacts CPC?

Top Contributor
# 3
Top Contributor

Hi Craig633,

 

When this question has been asked in the past the best answer was you could see a slight hit in QS when you reactivate the campaign, but if performance matches your current performance, your account should recover quickly.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords