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Does Quality Score affect Other Campaigns?

sv
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# 1
sv
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Hello Adwords Community

 

We recently revamped our campaign structure and were wondering if the quality scores of one campaign (keywords or adgroup) can have an affect another campaign? simply put, can the quality score of one adgroup affect another adgroup in anoother campaign?

 

Thanks in advance for all your help

sv

3 Expert replyverified_user

Hello sv; welcome; A NEW campaign is effected by the over...

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# 2
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Hello sv; welcome;

A NEW campaign is effected by the overall performance of other campaigns on the account. Google credits you with a good "starting" QS,  based on good past performances of other campaigns. (Assuming, that if you have had good performance in past and current campaigns - you will do well in a new one.)

 

Changes within an existing campaigns do not reflect on others. Just, be carefull, not to have similar keywords in different ad-groups or campaigns, since then, they may compete among each other. (But that is a complete "new ball game" for a different discussion. You can search the community search box on that - if interested)

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Hi sv,   It's an interesting and a bit controversial ques...

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# 3
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Hi sv,

 

It's an interesting and a bit controversial question Smiley Happy

 

My thoughts on this would be that the Quality Score mainly depends upon the historical CTR of your keyword and the respective ad when matched over Google in terms of Google Search. Additionally, the account history is very important. So if your old campaigns had good CTR, then the chances are that you will get the benefit in your new campaigns too and Quality Score might be high.

 

Keep working on basic ingredient (i.e. CTR) and rest will be inline automatically. Yes there are other factors too which influences QS, but once you work on your basics, QS will remain intact. Read this article for details.

 

Best of Luck!

Pankaj

 

Quality Score is still a very gray subject because Google...

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# 4
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Quality Score is still a very gray subject because Google does not share tons on it but we do know that there are several levels of quality score and they all work to determine what you see reflected in your user interface when you review the quality score grade of your keywords.

 

Keyword Quality Score

Ads

Adgroup

Campaign

Account wide historical

 

So yes, if your account performs poorly in 8 of 10 campaigns it can drag the entire account down in quality score over time.  How long this poor history would take to affect the account would depend on the impression volumes that the account accrued.   Lots of impressions will cause a faster effect little impressions a slower effect.



Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
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Hi Moshe! How are you doing?   This is very interesting...

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# 5
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MosheTLV wrote:

 

Changes within an existing campaigns do not reflect on others. 

 


Hi Moshe! How are you doing?

 

This is very interesting  - Do you remember if you have read it on some Google article or is a personal finding/point of view?

 

In my current point of view, a poor campaign would rougly impact other campaings in an account no matter the campaign creation date but depending of its actual traffic volume. But what you say makes sense.

 

kind Regards/Erico Franco