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Does Omission of Period in Description Impair Ad Quality

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# 1
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My perfect description was one character too long so I omitted the period at the end. If the omission of the period would impair my expected CTR I could put the period back in but then I would have to substitute an inferior but shorter word in the description. How important is it to have a period at the end of the sentence?


1 Expert replyverified_user

Does Omission of Period in Description Impair Ad Quality

Top Contributor
# 2
Top Contributor

Hi @Christopher L,


You can omit the period. Make sure that your sentence still make the same sense.


For example: 

Book an Appointment or Call us

If its your call to action, you can omit the period.

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