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Does More ads increase impressions?

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# 1
Visitor ✭ ✭ ✭

Does the more ads you have increase your impressions?

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Does More ads increase impressions?

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆
Arturo you did not mention the network your ads are targeting. If you are targeting the search network then the reply given by Kandarp and Moshe already explains why you will not get more impressions by making more ads.

However on display network, depending on placements available as per your targeting, you may get more impressions by creating more ads, if the new ads can be accepted by additional placements that may be available. For example, campaigns targeting the display network can place your ads on various placements (websites, mobile apps etc.) and different placements might accept different size of ads. So if you currently have ads in only one or two sizes, then making more ads in different sizes might allow your ads to show on a more diverse set of placements, thus potentially increasing impressions.

So for search network, making more ads does not increase impressions but on display network making more ads might increase impressions if it helps your ads in being accepted by more placements available as per your targeting.

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Re: Does More ads increase impressions?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hey Arturo,

As per my view, You won't get more impression by creating more ads. Technically, Even If you create more ads for a single keyword then best performing ad will appear when someone trigger the search term. If you want to get more impression then you may add some relevant keywords to your campaign.

my 2 cents!

Re: Does More ads increase impressions?

Top Contributor
# 3
Top Contributor
Only one ad will be triggered (by a keyword) in an auction. Usually, the ad which performs better (in terms of CTR).
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Does More ads increase impressions?

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆
Arturo you did not mention the network your ads are targeting. If you are targeting the search network then the reply given by Kandarp and Moshe already explains why you will not get more impressions by making more ads.

However on display network, depending on placements available as per your targeting, you may get more impressions by creating more ads, if the new ads can be accepted by additional placements that may be available. For example, campaigns targeting the display network can place your ads on various placements (websites, mobile apps etc.) and different placements might accept different size of ads. So if you currently have ads in only one or two sizes, then making more ads in different sizes might allow your ads to show on a more diverse set of placements, thus potentially increasing impressions.

So for search network, making more ads does not increase impressions but on display network making more ads might increase impressions if it helps your ads in being accepted by more placements available as per your targeting.

Re: Does More ads increase impressions?

Top Contributor
# 5
Top Contributor
Great point Durga!
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’