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Does Google Adwords Product Listing Ads Require to Display Our Products on Google Shopping Search?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am selling itunes gift cards in USA. I have uploaded product feed to Google merchant center and link it with Google Adwords.

Now, I have following two questions regarding Google Adwords product ad campaign.

1. If I will pause Google product ad campaign in Google Adwords so, my products will not appear over Google web search. Am I right or wrong? Please, find out attachment to know more.

2. If I will pause Google Adwords ad campaign so, my products will disappear from Google shopping search. Am I right or wrong? Please, find out another attachment to know more about it.

I need urgent help on these questions.

 

https://merchant-center-a-googleproductforums-com.googlegroups.com/attach/d26c438b9b055c42/Google-Se...

 

https://merchant-center-a-googleproductforums-com.googlegroups.com/attach/d26c438b9b055c42/Google-Sh...

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by Wyatt (Google Employee)
September 2015

Re: Does Google Adwords Product Listing Ads Require to Display Our Products on Google Shopping Searc

Google Employee
# 2
Google Employee

Hi anandhmistry,

 

Thanks for the great question! I'm Wyatt from the AdWords support team in North America.  I'll detail the answer to your questions below:

 

Regarding your first question as to whether pausing a Product Listing Ads campaign in AdWords will prevent your products from appearing on sponsored Google Search results, the answer is yes.  Since Google Shopping is now a paid product and our transition from organic/free results to paid results has been completed, if you stop running ads for your products, they will no longer be eligible to appear on Google Sponsored Search Results.

 

Regarding your second question, the answer is pretty much the same.  If you pause your Product Listing Ads campaign in AdWords, your products will no longer be eligible to appear in Google Shopping Search.

 

I hope that helps clarify! Cheers!


Wyatt