AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
3K members online now
3K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Does Google AdWords care about SEO features in a site?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

pls show me......seo on my post

1 Expert replyverified_user

Re: Does Google AdWords care about SEO features in a site?

Top Contributor
# 2
Top Contributor

Hello there;

I think that the basic underlining concept remains the same, though the technicalities are different;

 

AdWords does not use Panda or Penguin to evaluate a website. However as in SEO, the landing page has to be relevant, appealing and attractive to the users. The AdWords algorithm (using contextual targeting ) is pretty good in recognizing landing pages with added value to users (vs. landing pages that their major goal is to show ads, or redirect users to other sites etc...)

 

So, my advice would be: work on relavent content with  added value to the users. Attempts to "game" the system, usually bounce back, and like in SEO, the penalty is painful: site is suspended.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’