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Does Adwords Express automatically do re-targeting for us? And Re-display?

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# 1
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Does Adwords Express automatically do re-targeting for us? And Re-display? We want to ensure that we are showing up on people's browsers regularly.

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Does Adwords Express automatically do re-targeting for us? And Re-display?

Top Contributor
# 2
Top Contributor

Hi @NannyPod S,

 

Those are features of AdWords, not AdWords Express. Remarketing requires adding a remarketing code to your website and implementing the ad product, which AdWords Express does not do. 

 

With that said, AdWords and AdWords Express work very differently from one another and your AdWords Express ads will target everyone in your audience that your budget allows. 

 

All the Best,

 

James

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