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Do we can only use gmail IDs for list for adding Customer Match Audience?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi , I want to use Customer Match audience feature in Google Adwords. however i am confuesed that Do I can only use gmail IDs for list for uploading the same for Customer Match Audience or I can use any mail IDs?

 

Please help!

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Solution
Accepted by topic author Shruti M
July 2016

Re: Do we can only use gmail IDs for list for adding Customer Match Audience?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Shruti,

I believe you can use any email addresses as long as they are associated with a Google account -> https://support.google.com/adwords/answer/6379332?hl=en
However you do need to make sure that the email addresses that you've collected follow Google's policy -> https://support.google.com/adwordspolicy/answer/6299717

Hope this helps,