AdWords
4.3K members online now
4.3K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Do bid adjustments get rounded?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are using the new enhanced campaigns with bid adjustments.

 

Does anyone know if the final max CPC will be rounded after all the bid adjustments are applied.

 

i.e. Max CPC 0.04

Bid adjustment -35% = 0.026

 

Will the Max CPC used be 0.026, 0.03 or 0.02

 

Thanks

1 Expert replyverified_user

Re: Do bid adjustments get rounded?

Top Contributor
# 2
Top Contributor

Hi alextheinsomnia and welcome to the forum.  Great question, I have no idea!  Since the legacy CPC bids could only be entered to two decimal places I suspect the figure will be rounded and I'd expect it to follow the usual rules so 0.026 would become 0.03 and 0.024 would become 0.02 but to be honest, I don't know.

 

I'll ask.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits