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Do Meta keywords impact in any way Adwords' quality score?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

The title says it all Smiley Happy... nobody seems to agree on that one.

(Im not talking about SEO).

Thank you!

/A

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Do Meta keywords impact in any way Adwords' quality score?

[ Edited ]
Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

No.

 

Because Google is not looking at them (they are not important as they used to be) considering SEO (ranking of web page) hence, they do not make impact on quality score -> (when calculating quality score Google is looking at your landing page (text, etc).... )

This is logical conclusion ... so let us say that I am 99% sure Smiley Wink

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Do Meta keywords impact in any way Adwords' quality score?

Top Contributor
# 3
Top Contributor

Hi ArnaudC, I don't think anything looks at the Keyword META tag any more.  AdWords certainly doesn't, so you can take that answer.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Do Meta keywords impact in any way Adwords' quality score?

[ Edited ]
Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

No.

 

Because Google is not looking at them (they are not important as they used to be) considering SEO (ranking of web page) hence, they do not make impact on quality score -> (when calculating quality score Google is looking at your landing page (text, etc).... )

This is logical conclusion ... so let us say that I am 99% sure Smiley Wink

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Do Meta keywords impact in any way Adwords' quality score?

Top Contributor
# 3
Top Contributor

Hi ArnaudC, I don't think anything looks at the Keyword META tag any more.  AdWords certainly doesn't, so you can take that answer.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Do Meta keywords impact in any way Adwords' quality score?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks for your reply, I will let you know if I find some official answer!

Re: Do Meta keywords impact in any way Adwords' quality score?

Participant ✭ ☆ ☆
# 5
Participant ✭ ☆ ☆
No, either adwords doesn't takes meta keywords into effect.

But relevant content counts.

Re: Do Meta keywords impact in any way Adwords' quality score?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Thanks for your answer. I know meta key words arent used by any major search engines anymore. But I have read they still have a small impact on quality score. I ll try to find an official statement on that one....thanks!

Re: Do Meta keywords impact in any way Adwords' quality score?

Top Contributor
# 7
Top Contributor

Hi ArnaudC, I doubt you'll find any "official" Google "statement" saying they don't refer to the META keyword content, but all you really need to do is refer to the Quality Score help file.  

 

Understanding Quality Score

 

I have to say it really wouldn't make any sense at all for AdWords to look at the META keywords, for exactly the same reasons no search engine uses them for SEO.  If Quality Score were affected by a simple string of words that you could just throw into the head of a web page it'd be kind of silly.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits