Do Display Network Campaign Keywords Compete with my Search Network Campaign Keywords?
I have two campaigns running - one search and one display, for the same company. I want to use the same keywords for both campaigns as they describe the company's product the best.
Obviously on the display network campaign - the keywords are being utilized as one of the targeting options. I'm also targeting by a topic and an interest in addition to the keywords.
Are those separate campaigns' keywords going to compete with each other?
Re: Do Display Network Campaign Keywords Compete with my Search Network Campaign Keywords?
Both campaigns Keywords will not compete with each other because both campaign run Search ( Ads will appear on Google. com) Display (Ads will run publisher websites) Network Separatly.
Please find below the ref links on both networks for more details:
Display Network: http://www.google.com/ads/displaynetwork/
Search Network: http://support.google.com/adwords/bin/answer.py?hl=en&answer=90956
I hope this will help you.