AdWords
3.4K members online now
3.4K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Do Automated rules override manually set CPC bids on adgroup level?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I recently implemented automated rules in my accounts to simplify daily maintenance. I've arranged keywords in order of relevance and bucketed them into  ad groups. Each ad group has a rule applied to it. For example one adgroup has the rule: Increase bids 10% if avg. position is worse than 3, max bid is $1.40.

 

My question: Does the Max CPC in the Automated Rule override the mac CPC set in the ad group/keyword level? I'd like for the Automated Rule to override the manual bids.

 

Thanks!

 

Marie

1 Expert replyverified_user

Re: Do Automated rules override manually set CPC bids on adgroup level

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Marie,

Yes it does, because you are telling Adwords to push your bids by 10%. So it could push your keyword bids and also might go above the ad group level bids.

Hope this helps. Smiley Happy

Regards
Rohit Khanna

Re: Do Automated rules override manually set CPC bids on adgroup level

Top Contributor
# 3
Top Contributor

Hi @marie g just as an additional note, if you're using automated rules to increase bids, you may want to also have a rule to decrease bids when the position gets too high.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits