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Display work well day 1 and taper off

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I know it's bad practice to constantly pause and resume campaigns but for some odd reason my campaigns perform great on day 1 only.

i am targeting a zip code with about 50,000 addresses.

I have decreased impressions to 5 a day per user.

a $50 dollar a day budget.

what does this mean?

am I underserving or over serving impressions?

 

1 Expert replyverified_user

Display work well day 1 and taper off

Rising Star
# 2
Rising Star

Hi, what is your goal? I don't think that impressions should be used as a key performance indicator. Frequency capping is made not to annoy people with same repeatable ads. 

Cheers, Alexey
UAWC Agency