Display work well day 1 and taper off
I know it's bad practice to constantly pause and resume campaigns but for some odd reason my campaigns perform great on day 1 only.
i am targeting a zip code with about 50,000 addresses.
I have decreased impressions to 5 a day per user.
a $50 dollar a day budget.
what does this mean?
am I underserving or over serving impressions?