Display: only 2 placements of the 193 generating impressions and clicks
I created several display campaigns focused on different countries. For all of them I selected important keywords and depending of the country and language relevant placements.
For the past couple of days for most of the time only 1-2 placements are generating impressions and clicks. The other part is doing largely nothing. I sat a daily budget varying from 25 € - 10 € (depending on the country and the potential impressions). My max cpc. is varying from 0.50 €-1€.
The keywords and campaigns are focussed on journals, business innovation, innovation, tech etc.
What can I do so that Adwords uses more placements?
Re: Display: only 2 placements of the 193 generating impressions and clicks
The possible reasons for your ads not getting impressions on those placements can be many. Some of the most significant ones can be -
- A lower bid. Try increasing your bids
- Fewer ad dimensions. Add as many acceptable ad dimensions as you can. It will make sure you have supported dimension of ads for all placements. You can also try adding a text ad in the same ad group to check if it is getting impressions.
- You may have a very restricted targeting. Do not combine more than two targeting criteria and if you are using keywords+placements, make sure you are adding enough keywords.