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Display: only 2 placements of the 193 generating impressions and clicks

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# 1
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I created several display campaigns focused on different countries. For all of them I selected important keywords and depending of the country and language relevant placements. 


For the past couple of days for most of the time only 1-2 placements are generating impressions and clicks. The other part is doing largely nothing. I sat a daily budget varying from 25 € - 10 € (depending on the country and the potential impressions). My max cpc. is varying from 0.50 €-1€.

The keywords and campaigns are focussed on journals, business innovation, innovation, tech etc. 


What can I do  so that Adwords uses more placements? 



1 Expert replyverified_user

Re: Display: only 2 placements of the 193 generating impressions and clicks

Top Contributor
# 2
Top Contributor

Hi @brechtfrissen


The possible reasons for your ads not getting impressions on those placements can be many. Some of the most significant ones can be -


  • A lower bid. Try increasing your bids
  • Fewer ad dimensions. Add as many acceptable ad dimensions  as you can. It will make sure you have supported dimension of ads for all placements. You can also try adding a text ad in the same ad group to check if it is getting impressions. 
  • You may have a very restricted targeting. Do not combine more than two targeting criteria and if you are using keywords+placements, make sure you are adding enough keywords. 


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