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Display campaigns - Remarketing Audiences

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I'm trying to change the Display Campaign Optimizer from "agressive targeting" to "conservative targeting" but I cannot find where. Can anybody help me with this issue? 

 

Thanks a lot,

 

Pablo

Marked as Best Answer.
Solution
Accepted by topic author Pablo S
July 2016

Re: Display campaigns - Remarketing Audiences

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

@Pablo S  

 

Click on the Display Network tab, select your ad group, and then click on the red +Targeting button.  You should see it in the second box labeled " Targeting optimization."

 

More details if needed here:

https://support.google.com/adwords/answer/7008650

Re: Display campaigns - Remarketing Audiences

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆
Hi Pablo,

You can this option from AdWords Dashboard and AdWords Editor both in Ad Groups setting.

Please find below the URL of Screenshot for change your Display Campaign Optimizer from "Aggressive Targeting" to "Conservative Targeting".

AdWords Dashboard - https://drive.google.com/file/d/0ByPz51L7FejLQjZ2VUdKa3Mxc2s/view?usp=sharing
AdWords Editor - https://drive.google.com/file/d/0ByPz51L7FejLd3gzOVVQSzNPWFU/view?usp=sharing

I hope this will help you.

Thanks,
Anand

Re: Display campaigns - Remarketing Audiences

Top Contributor Alumni
# 4
Top Contributor Alumni
HI Pablo
Targetting is set for the audience you chose and not for the campaign itself. Best way to do this will be to remove the current audience from campaign and add the audience again. While adding the audience you will get options "agressive targeting" to "conservative targeting"
Hope this helps
Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Display campaigns - Remarketing Audiences

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks a LOT everybody! Really Helpful.

Re: Display campaigns - Remarketing Audiences

Follower ✭ ☆ ☆
# 6
Follower ✭ ☆ ☆
Thanks, David.