AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
5K members online now
5K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Display campaign with competitor website targeting

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Which bidding method to apply when the display campaign is run with competitor URl targeting.

Target and bid or bid only if we have just one targeting method in adgroup

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Flexi d
January 2017

Display campaign with competitor website targeting

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Usually, by default, all display campaigns must have "Target and Bid" option, no matter how many targeting criterias you have. As far as I know, "Bid only" option is used primarily for search campaigns, except search campaigns with remarketing.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Flexi d
January 2017

Display campaign with competitor website targeting

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Usually, by default, all display campaigns must have "Target and Bid" option, no matter how many targeting criterias you have. As far as I know, "Bid only" option is used primarily for search campaigns, except search campaigns with remarketing.