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Display campaign bounce rate

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

It is understood that specific landing pages may trigger higher bounce rate. However, is there any other ideas that can help reduce bounce rate? How about keyword perfection, but as in GDN only broad match is accepted, will it help? 

1 Expert replyverified_user

Re: Display campaign bounce rate

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

page bounce rate can fix with internal regulations.We can report our opinion you can give the landing page.As also described in the banner pop-up page on the site should be relevant.

Re: Display campaign bounce rate

Top Contributor
# 3
Top Contributor
One of the biggest things to keep an eye on with the GDN are the placements. I have seen massive differences in benchmarks from bounce rate to ctr to conversion rates, etc. between different placements.

Be ruthless excluding placements that don't work for you and be generous with those that do.