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Display campaign ad organization

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# 1
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Hi there,
I've created a display campaign, with one managed placement in each group, because each website is working quite well on conversion.

 

The main problem right now is that I have different "banner size" in each group, with different performance.

 

For example:

- Group Site1.com

-- AD #1 - 768x90

-- AD #2 - 250x250

-- AD #3 - 160x200

Hi there,
I've created a display campaign, with one managed placement in each group, because each website is working quite well on conversion.

 

The main problem right now is that I have different "banner size" in each group, with different performance.

For example:
- Group Site1.com
-- AD #1 - 768x90
-- AD #2 - 250x250
-- AD #3 - 160x200

 

Of course I can't compare the performance of different banner, because they have different size and, also if each of them are converting, the CTR%, Conversion Rate, Cost per Conversion, etc are different.

 

The question is: should I create different groups, one per each size? In this way I could have a better control on performance, but at the same time I'll have a more complicated campaign structure.

 

What do you think?

 

Thanks!

 


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1 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by topic author Matt S
October 2015

Re: Display campaign ad organization

Top Contributor
# 2
Top Contributor

@Matt S;

I would definitely recommend that. Using different ad-groups for different banners would allow you to bid higher on the big banners.

Breaking them into "a banner per ad group" is too much work. I like to break into four:

Big, mid size, small, text ads.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Matt S
October 2015

Re: Display campaign ad organization

Top Contributor
# 2
Top Contributor

@Matt S;

I would definitely recommend that. Using different ad-groups for different banners would allow you to bid higher on the big banners.

Breaking them into "a banner per ad group" is too much work. I like to break into four:

Big, mid size, small, text ads.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’