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Display ads - can anyone help?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We're an India based stock advisory company. Google display ads on particular websites have been the major source of our leads until recently some of those websites have stopped showing google ads and have started their own CPM based model. We tried adding more sites but the CPL has been way too high to afford. Can any of you great marketers help me out in how to optimise our google display ads?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Display ads - can anyone help?

Rising Star
# 2
Rising Star

Hi Abhishek K,

 

Have you tried using Display Planner to identify potential placements you can target? I'd suggest using keywords + topics together in an ad group to target and identify relevant websites. Using InMarket audiences could also work if your Google has data about your product/service.

 

Sumanth

Sumanth Sridhar