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Display URL in headlines: can we opt-out?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I was wondering if there is a way to opt-out from having the Display URL in the headline.

 

As an example, one of our ads was in top position, with the Display URL in the headline, and the two competitors below did not have the Display URL in their headlines but the first line of the Ad text.

 

I then wonder how Google exactly decides whether to show the Display URL in the headline and if we can opt-out as, despite being in top position, we are clearly penalised compared to the competitors.

 

Thanks for any ideas and suggestions!

2 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Display URL in headlines: can we opt-out?

Top Contributor
# 2
Top Contributor
Why do you consider this a penalty?

Google often serves different variations of ads. I have not heard of any opt out for the display URL. Google likes it to show with ads for transparency sake. People deserve to know where they will be going when the click the ad.


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author MCC_CTM
September 2015

Re: Display URL in headlines: can we opt-out?

Top Contributor
# 6
Top Contributor
MCC_CTM

Gotcha.

However do you have a period at the end of your second like of ad copy (under the title)? that should boost the second line of ad copy up next to the title line when you are above organic results.

If you are setup like that then it is probably some variations Google is playing with and nothing you can control.


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Display URL in headlines: can we opt-out?

Top Contributor
# 2
Top Contributor
Why do you consider this a penalty?

Google often serves different variations of ads. I have not heard of any opt out for the display URL. Google likes it to show with ads for transparency sake. People deserve to know where they will be going when the click the ad.


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

Re: Display URL in headlines: can we opt-out?

Top Contributor
# 3
Top Contributor

In addition to Kim's answer:  rest assured that Google had run many tests before implementing the change. Google implements changes only after running numerous tests that prove that a given ad format brings better results.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Display URL in headlines: can we opt-out?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi, yes, I do consider this a penalty.

If I see the ad title and the first line of the ad copy all in one line, bigger and bold, it stands out more and will attract more clicks, especially when the domain does not contain the search term and is not particuarly relevant to the search.

Re: Display URL in headlines: can we opt-out?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
@Kim_Clink I realised I didn't explain properly. I just double checked just to be sure.

In the headline there isn't the Display URL, but the root of the domain only.

So the Ad appears like this:
Ad Title - Domain Root
Full Display URL
Ad copy all in one line
Marked as Best Answer.
Solution
Accepted by topic author MCC_CTM
September 2015

Re: Display URL in headlines: can we opt-out?

Top Contributor
# 6
Top Contributor
MCC_CTM

Gotcha.

However do you have a period at the end of your second like of ad copy (under the title)? that should boost the second line of ad copy up next to the title line when you are above organic results.

If you are setup like that then it is probably some variations Google is playing with and nothing you can control.


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

Re: Display URL in headlines: can we opt-out?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
The ad has indeed a period at the end of the first line of the Ad copy, still the ad shows the domain root (without the www) in the title.

Well, it seems I just have to surrender!

Thank you for your time and help!

Re: Display URL in headlines: can we opt-out?

Top Contributor
# 8
Top Contributor
lol - resistance is futile Smiley Happy


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

Re: Display URL in headlines: can we opt-out?

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
I will be assimilated! XD

Re: Display URL in headlines: can we opt-out?

Explorer ✭ ☆ ☆
# 10
Explorer ✭ ☆ ☆
I'm not a fan of this "feature" either. It makes my title carry over to a second line and looks messy. I have had to shorten my titles to keep things looking professional.