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Display URL Otimization for Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can someone help me with the below please

which is best URL for ROI www.couponshacker.in/expedia-coupons or expedia.couponshacker.in ?

How much this impact our QS?

1 Expert replyverified_user

Re: Display URL Otimization for Ads

Follower ✭ ✭ ☆
# 2
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Hi Ravinder T,

 

The best practice is to have maximum usage of KeyWords in the ad text which makes me to suggest "www.couponshacker.in/expedia-coupons" but the maximum characters allowed in for display URL is 35, so try using "couponshacker.in/expedia-coupons"

 

Hope this helps

Happy Advertising!!!

Cheers!
SaiChand T
Marked as Best Answer.
Solution
Accepted by topic author Ravinder T
September 2015

Re: Display URL Otimization for Ads

Top Contributor
# 3
Top Contributor
Hi Ravinder T,

We can guess and give advice on which should work better, but,in the end, testing and analysis is really the only way to find your answer for certain. I would create two ads in the ad group, one with each display URL, keeping SaiChand T's advice to shorten the URL to 35 characters.

Ad 1 Display URL: couponshacker.in/expedia-coupons
Ad 2 Display URL: expedia.couponshacker.in

You will need to run this test long enough to get reliable data, then compare the conversion rates. You may find that one version gets a better CTR and the other version gets better Conversion rates.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: Display URL Otimization for Ads

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks Pete :-)

Re: Display URL Otimization for Ads

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks SaiChand :-)