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Display Networks - please guide to get g

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

 

I am planing to run my PPC campaign in "Display Networks".

 

Due to high CPC for keywords in Google search network now i have decided to display my ads in "Display Networks".

 

I need your team support to run my ads in "Display Networks". Also I am very new to this field and i am interested to learn from you guys.

 

Can we attract visitors or business through "Display Networks"?

 

Thanks in Advance

 

2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Display Networks - please guide to get g

[ Edited ]
Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Sanjeet !

 

This page has an interactive graphic that will show you how far or close is the display campaign to getting you customers depending on country and type of business . CLick on the default buttons "All industries" and change it to your own industry and on "US" and change it to your country or if it is not available watch how other countries perform. 

 

http://www.google.com/think/tools/customer-journey-to-online-purchase.html

 

The main conclusion is that the Display network mostly assists search or organic conversions and it will not bring you as many conversions although you might get a cheaper CPC. In the Display Campaigns also you do not have an estimate first page CPC to guide you to set prices, you will have to test gradual increasing prices until you start receiving impressions on various placements.

 

The tool to get you a higher CTR is this "below the fold" category exclusion :

 

http://www.google.com/ads/innovations/abovethefold.html

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Display Networks - please guide to get g

Participant ✭ ✭ ☆
# 3
Participant ✭ ✭ ☆

Hi Sanjeet S

 

Welcome to the AdWords community :-)

 

I'm including a link to a step by step guide to advertising on the Google Display network.

 

You may also like to read about how you can plan your Display network campaign within the AdWords interface.

 

 

The Display network is exciting!  Good luck with reading more about this, don't forget, you can post back if you have any specific questions and this community will do our best to help you :-)

 

Kind regards

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Display Networks - please guide to get g

[ Edited ]
Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Sanjeet !

 

This page has an interactive graphic that will show you how far or close is the display campaign to getting you customers depending on country and type of business . CLick on the default buttons "All industries" and change it to your own industry and on "US" and change it to your country or if it is not available watch how other countries perform. 

 

http://www.google.com/think/tools/customer-journey-to-online-purchase.html

 

The main conclusion is that the Display network mostly assists search or organic conversions and it will not bring you as many conversions although you might get a cheaper CPC. In the Display Campaigns also you do not have an estimate first page CPC to guide you to set prices, you will have to test gradual increasing prices until you start receiving impressions on various placements.

 

The tool to get you a higher CTR is this "below the fold" category exclusion :

 

http://www.google.com/ads/innovations/abovethefold.html

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Display Networks - please guide to get g

Participant ✭ ✭ ☆
# 3
Participant ✭ ✭ ☆

Hi Sanjeet S

 

Welcome to the AdWords community :-)

 

I'm including a link to a step by step guide to advertising on the Google Display network.

 

You may also like to read about how you can plan your Display network campaign within the AdWords interface.

 

 

The Display network is exciting!  Good luck with reading more about this, don't forget, you can post back if you have any specific questions and this community will do our best to help you :-)

 

Kind regards

 

Re: Display Networks - please guide to get g

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi

Thanks for your reply and for sharing links. I will check and get back to you.

Re: Display Networks - please guide to get g

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks a lot sir for detail explanation

Re: Display Networks - please guide to get g

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hi Hel ipe

Thanks to your reply.

As per your request i am going to create new campaign for "Display Ads"

Please guide me step by step - also can we select particular sites to display ads

Re: Display Networks - please guide to get g

Collaborator ✭ ✭ ✭
# 7
Collaborator ✭ ✭ ✭

You can use this tool to select sites :

 

https://www.google.com/adplanner/

 

or you can use the internal adwords options , described here ;

 

https://support.google.com/adwords/topic/3119080?hl=en&ref_topic=3119122

Re: Display Networks - please guide to get g

Collaborator ✭ ✭ ✭
# 8
Collaborator ✭ ✭ ✭

Also enable conversion tracking , because after you gather some impressions, you can use the Conversion Optimizer or the Display Campaign Optimizer to save money , as described here :

 

http://www.google.com/ads/displaynetwork/manage-your-ads/manage-costs.html#tab=money-saving-technolo...