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Display Networks Image Ads campaign

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# 1
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Hello Expert,

 

I have created Display Networks Image Ads campaign two days ago, but I paused it after created, before paused, I got 25 Impressions, but now (after two days) i see 181 impressions. How it possible because my campaign is paused?

 

 

Thanks

 

Lisa Cry

Toronto CA

Marked as Best Answer.
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Accepted by topic author Lisa C
September 2015

Re: Display Networks Image Ads campaign

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# 2
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The reports(like Clicks, impressions and conversions) you have looked at the time when you are pausing campaigns are not real time reports. The reports are delayed by 2-3 hours. The system might have updated the reports after you have paused the campaigns. That is the reason for increase in number of impressions. 

 

 

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Determining the data freshness