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Display Network Without Remarkating Capabilities

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hello, 

 

What is the best way to use the display network if you do not have the ability to remarket?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Jillian S
September 2016

Re: Display Network Without Remarkating Capabilities

Rising Star
# 2
Rising Star
Hi Jillian,

Great question.

The two keys to successful proactive Display campaigns are:

1. Define and target your target audience
2. Use ad copy appropriate to the context in which people are seeing your ads

If you know the specific websites your target audience frequents, you can target them as Placements.

You can layer demographic, interest, and topic targeting to create pretty powerful Display campaigns targeting people who are relevant to your product/service.

For your ads, be aware that unlike in Search campaigns, the people seeing your ads aren't actively searching for your product/service. Craft a compelling offer which takes this into account.

I hope that helps!

John

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jillian S
September 2016

Re: Display Network Without Remarkating Capabilities

Rising Star
# 2
Rising Star
Hi Jillian,

Great question.

The two keys to successful proactive Display campaigns are:

1. Define and target your target audience
2. Use ad copy appropriate to the context in which people are seeing your ads

If you know the specific websites your target audience frequents, you can target them as Placements.

You can layer demographic, interest, and topic targeting to create pretty powerful Display campaigns targeting people who are relevant to your product/service.

For your ads, be aware that unlike in Search campaigns, the people seeing your ads aren't actively searching for your product/service. Craft a compelling offer which takes this into account.

I hope that helps!

John