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Display Network Targeting

Follower ✭ ☆ ☆
# 1
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Hi All

 

Hope you all are doing good.

I am new to Google Adword...i had make a campaign with display network but not getting good response Plz give me suggestion to improve my campaign with display network..

1 Expert replyverified_user
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Accepted by topic author Pahal S
September 2015

Re: Display Network Targeting

Top Contributor
# 2
Top Contributor
Hi Pahal S,

Welcome to the community Smiley Happy

Can you please provide more information about your Display campaigns?

Which type of targeting are you using for your Display Network campaigns?

Contextual (with keywords), placements (selected websites), topic or interest?

And the type of ads (text, image) and the geography (city, state, country)

Deepak

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Marked as Best Answer.
Solution
Accepted by topic author Pahal S
September 2015

Re: Display Network Targeting

Top Contributor
# 2
Top Contributor
Hi Pahal S,

Welcome to the community Smiley Happy

Can you please provide more information about your Display campaigns?

Which type of targeting are you using for your Display Network campaigns?

Contextual (with keywords), placements (selected websites), topic or interest?

And the type of ads (text, image) and the geography (city, state, country)

Deepak

Re: Display Network Targeting

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

Hi,

There are many ways to improve your campaign. Please refer to this link for details https://support.google.com/adwords/topic/3121944?rd=1

https://support.google.com/adwords/answer/2549129?hl=en 

Re: Display Network Targeting

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆
Hello Sir,

Thanks for the quick response :-)

I had made the 3 individual campaign for keywords,placements,and topics...google will help me in making the same
Targeting is through keywords and placements only
i had made the text as well as image ad...
Not geting good conv through the same :-( ...Please help

Re: Display Network Targeting

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆
Hello Sir,Thanks for the quick response :-)I had made the 3 individual campaign for keywords,placements,and topics...google will help me in making the sameTargeting is through keywords and placements ...

Re: Display Network Targeting

Top Contributor
# 6
Top Contributor
Hi Pahal S,

Please make sure the selected keywords and placements are related/relevant to your product/service.

It will be better to Create separate campaigns for text and image ads as results and bids can be very different.

Optimize bids based on results/conversions and evaluate the results from each placement.

You can find more information about Display campaign optimization in this link.

https://support.google.com/adwords/answer/2549129?hl=en

It may take some time to find the right combination of keywords, placements, topics and bids in your Display Network campaign. But once you find that combination, it is a great channel to advertise.

Another great opportunity for you will be a remarketing campaign.

https://support.google.com/adwords/answer/2453998?hl=en

https://support.google.com/adwords/answer/2476691?hl=en

Hope this helps,

Deepak

Re: Display Network Targeting

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# 7
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Re: Display Network Targeting

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# 8
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Thank you Deepak Sir

Hope this will help