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Display Network - Gmail

Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

According to Adrian frequency capping can be 7 for tagetting only gmail type camp.

 

Any other suggestion pl

1 Expert replyverified_user

Re: Display Network - Gmail

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Jeewan,

 

Please excuse my intervention also here, since you are not requesting an answer from me, but I feel the need to justify the recomendation for a capping of 7 for gmail.

 

This caping is just my personal preference suited for the campaigns I am running for gmail, I have suggested it since you mentioned that with a frequency capping of 3 you stopped getting impressions from Gmail.

I could have very well said : switch to "no frequency capping".

 

That being written, anyone else can give you their personal view answer.

Re: Display Network - Gmail

Top Contributor
# 3
Top Contributor
Hi Jeewan Ji,

Limit of frequency capping depends on you, After how many impression, you want to control your ads appearance to single users.
There is no thumb rule to define this limit.
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Display Network - Gmail

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆
Adrian Sir , I am just taking others opinion also, so that best things can be done by all Adwords specialist for their clients in future