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Display Network Click Fraud

ZL
Visitor ✭ ✭ ✭
# 1
ZL
Visitor ✭ ✭ ✭

Our ad expense has been going up in past couple of months with even less ROI so I checked our campaigns tonight. I found out that there are over thousands of clicks under Display Network mainly coming from two competitors websites. They costed us $3000 in past two months. Their website names show up under placement, but they do not have any ads showing on their sites. Apprently these people are using some kind of click fraud to deplete our ad budget. I have asked Google to review the case, but I am very disappointed in Google for letting this happened. Google must know this is fraud. If they can do that to me, I am afraid I might not be only one victim. This only happened with one campaign which we have CPC bidding instead of CPA. Adwords does not have feature to limit number of impression/click per placement. For now, I have set up frequency capping, but I might just turn off all the display network. 

 

 

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
December 2015

Re: Display Network Click Fraud

Top Contributor
# 3
Top Contributor

Hi Zaw,

 

Welcome to AdWords Community.

 

I can understand your state of mind and feel empathy for same. Google offers a literally strong protection against Invalid Click activities. It uses several methodologies to cop with such activities. You may consider reading it here - http://www.google.co.in/ads/adtrafficquality/invalid-click-protection.html

 

As you have already reported this to the support team, you should give them sometime look into it for you. I am sure they will get to the roots and will do the needful. 

 

As precautionary measures for now, you can exclude those placements in question and put frequency capping in place. 

 

Having said that Google does protect its advertisers if it senses that the same person may be clicking the ads several times. It stops showing ads to such persons in such events. And yes, frequency capping does prove helpful in such scenario. 

 

For now, let the Support Team look into the case.

 

 

Thanks
Ratan

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About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

View solution in original post

Re: Display Network Click Fraud

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

I would like to comment only on the technical part of this problem "Adwords does not have feature to limit number of impression/click per placement."

 

Yes, adwords can limit the number of impressions or clicks per placement, through setting up a daily automated rule for all placements to be Paused when impressions or clicks reach a threshold at a certain hour of the day. You will have to repeat the rule 4-5 times for several hours to make sure you catch all placements and you will have to set another rule that runs in the morning to re-enable paused placements.

 

Setting a low daily budget limit for your campaign is also a control measure, besides weekly monitoring of campaigns.

 

Other than this, good luck with the investigation.

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
December 2015

Re: Display Network Click Fraud

Top Contributor
# 3
Top Contributor

Hi Zaw,

 

Welcome to AdWords Community.

 

I can understand your state of mind and feel empathy for same. Google offers a literally strong protection against Invalid Click activities. It uses several methodologies to cop with such activities. You may consider reading it here - http://www.google.co.in/ads/adtrafficquality/invalid-click-protection.html

 

As you have already reported this to the support team, you should give them sometime look into it for you. I am sure they will get to the roots and will do the needful. 

 

As precautionary measures for now, you can exclude those placements in question and put frequency capping in place. 

 

Having said that Google does protect its advertisers if it senses that the same person may be clicking the ads several times. It stops showing ads to such persons in such events. And yes, frequency capping does prove helpful in such scenario. 

 

For now, let the Support Team look into the case.

 

 

Thanks
Ratan

Join me on Google+


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: Display Network Click Fraud

Top Contributor
# 4
Top Contributor
As suggested, exclude these two placements immediately and wait for the results of the investigation - but exclude now...

Re: Display Network Click Fraud

ZL
Visitor ✭ ✭ ✭
# 5
ZL
Visitor ✭ ✭ ✭
Yes I hardly sleep last night since 3K is a lot of money for us. I have excluded those placement and in fact turn off all display ads at least for now. I talked to one of my friends in the same line of business. He claimed to know a few people in our line of business have been doing such fraudulent activities. They hire a few computer people in China to just keep deplete competitor ads campaigns. They use proxies and different ips to do the attack.
I am not sure I am safe even with your assurance on how google protect their advertisers. Hopefully their abuse in Search Network won't be as bad as in Display Network. I will wait for the result of investigation. But I believe Google should go after those people and join us to take legal action against them.

Re: Display Network Click Fraud

P r
Visitor ✭ ✭ ✭
# 6
P r
Visitor ✭ ✭ ✭
I also think there is fraud on the Display Network. I setup a CPC campaign on Display Network and the number of clicks was large compared to a installs campaign for the same product (x30) - yet none of the CPC clicks were converting. Best to use CPA and turn off CPC.

Re: Display Network Click Fraud

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
We recently came back to Google after a significant amount of click fraud and now see the same happening.

When you have PPC words that can cost £30 per click or more it is going to encourage fraud.

Why do Google allow spoof sites with zero content to be setup with the ability to display adwords ? They are clearly are there for one purpose which is to hold banner adverts that can be clicked on by themselves - when they cloak the traffic using some of the many proxy services we as advertisers are on a hiding from the outset.

Today we saw these spoof sites and activity that came from out of our region, we specifically only want English speaking traffic from the UK so why do I see India, Thailand etc. The list is below my suggestions.

SUGGESTION
1. Have a category of websites that must be complaint free for a year before they can display adwords
2. Publish a list of known click fraudsters so we can exclude them
3. Limit the amount of time a day / week / month that an advert can be click on
4. When adding a site to be excluded lets have it update the excluded site list in our shared library automatically.
5. Have Google take down these sites by removing the ability to display adwords based on this data.

megustavivir.com spoof domain setup for PPC abuse
excel-software.in excluded region
http://www.geoedge.com/ clearly spamming us to scare us into buying from them
http://meganoticia.site/ Not English so should not carry our ad and it's in the wrong region
http://dcn003989.info/ spoof site set up to display adverts
http://www.alsat-tv.com/ spoof site set up to display adverts
http://capcloud.xyz/ spoof site set up to display adverts using same template as site above
http://allviralinfo.net/ spoof site set up to display adverts using same template as site above
http://cloud-database.info/ spoof site set up to display adverts using same template as site above
badassmovies.ovh spoof site set up to display adverts using same template as site above
http://lecktilo.info/category/hybrid-cloud-hosting/ spoof site set up to display adverts
http://www.proxybunker.co.uk/ used to hide PPC fraudsters

http://allviralinfo.net/ clearly a spoof site and yet they can display adwords to perpetrate Click fraud
src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- Side -->
<ins class="adsbygoogle"
style="display:block"
data-ad-client="ca-pub-4855344441649704"
data-ad-slot="9982867677"
data-ad-format="auto"></ins>

http://mecloudwebhosting.com/privacy-policy/ makes it clear his websites are there to display PPC adverts
data-ad-client="ca-pub-4763498366374638"
bestproxy.top
3proxy.de
excelsoftware.in
http://www.k100design.com/ no content other than PPC adverts

lets try and sort this out
Paul

Display Network Click Fraud

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Google is doing Nothing about this situation and they are well aware of it. Google is a technology company and knows how to reduce these click frauds to the bare minimum. All suggestions from Google support to its customer in order to stop this fraud is scripted as if the customer was responsible for it, and therefore the Adwords customer must click here and there to stop it.

No, Google, take responsibility for what is going on, plan and implement options to eliminate this fraud that is creating you Millions of dollars of monthly revenue at the expense of your Adwords customers.