Display Network 100% Click Through Rates
In the process of optimizing a display campaign and am wondering how others may handle this.
Targeting an in market segment and I noticed that I'm getting 100% click through rates and no conversions. Not a lot but they are generally 1 impression and 1 click. I go in and block those sites from displaying my ads.
Is there a point in which I should be blocking sites say from 100 % click through rates to 65% click through rates? I'm curious on how others might optimize the placements.
Re: Display Network 100% Click Through Rates[ Edited ]
April 2016 - last edited April 2016
You have clicked top of CTR option to show data max to min, that's why able to see 100% CTR data at first. You need not to worry for maximum CTR just analyze the placements sites are relevant or not. Also I will suggest you to find user's behavior and insights what they do after landing to your site. Have you targeted your ads to relevant audiences.