Display Conversion optimiser
I have been running a campaign for one my clients, they are into luxury real estate. The campaign is now 3 month old. For the past 2 month I have been using Conversion optimiser, the result's been good and satisfactory.
Now comes the question - What, now I want to do is to separate the placements into 3 different ad groups groups.
1) First would be the placements which are providing the maximum no of conversions.
2) Second would be the placements which are providing the low conversion higher CPAs.
3) Third would the placements which are providing no conversion, but I'll keep to get new placements but the CPA and will low on this.
My Question will this strategy work? Or should I follow the same one campaign which is providing me the conversion and do not split into ad groups basis on high, low or no conversions.
Re: Display Conversion optimiser
Yes I think it is possible with the help of filters in your adwords account then apply and save labels to those filters.
Go to the placement tab then use the filter, you will find a lot of parameters which you can use as per your goal.
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