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Display Campaign With Marketing Objectives

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

Hi All,

 

While creating campaign on display network. I have seen this new feature - "Marketing Objectives"

 

display.png

 

Please guide me how to work on this.

 

Thanks,

Kaushik

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Kaushik M
September 2015

Re: Display Campaign With Marketing Objectives

Rising Star
# 2
Rising Star

Hi Kaushik,

 

These campaign types are targeted by objective and hence ad formats and bidding methods differ across these types.

 

'View your ad' option creates a campaign with CPM bids, as it is meant to serve more impressions. Engage with your content - creates a campaign with CPC bids, targeted to interest categories. Visit your website option creates a CPC campaign with keyword ideas for contextual targeting. Categories under 'Drive action' create a campaign with eCPC bidding method, along with keyword ideas for contextual targeting. Mobile app Install options would create a campaign targeted to Android or Apple users.

 

Hope that helps!

 

Good luck,

Sumanth

Sumanth Sridhar

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Kaushik M
September 2015

Re: Display Campaign With Marketing Objectives

Rising Star
# 2
Rising Star

Hi Kaushik,

 

These campaign types are targeted by objective and hence ad formats and bidding methods differ across these types.

 

'View your ad' option creates a campaign with CPM bids, as it is meant to serve more impressions. Engage with your content - creates a campaign with CPC bids, targeted to interest categories. Visit your website option creates a CPC campaign with keyword ideas for contextual targeting. Categories under 'Drive action' create a campaign with eCPC bidding method, along with keyword ideas for contextual targeting. Mobile app Install options would create a campaign targeted to Android or Apple users.

 

Hope that helps!

 

Good luck,

Sumanth

Sumanth Sridhar