Display Campaign With Marketing Objectives
Re: Display Campaign With Marketing Objectives
These campaign types are targeted by objective and hence ad formats and bidding methods differ across these types.
'View your ad' option creates a campaign with CPM bids, as it is meant to serve more impressions. Engage with your content - creates a campaign with CPC bids, targeted to interest categories. Visit your website option creates a CPC campaign with keyword ideas for contextual targeting. Categories under 'Drive action' create a campaign with eCPC bidding method, along with keyword ideas for contextual targeting. Mobile app Install options would create a campaign targeted to Android or Apple users.
Hope that helps!