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Display Campaign Targeting Methods

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

I know this is a common topic, but I cannot find any information on the matter.

 

A lot of our customers are interested in running display campaigns that convert, and I was wondering if you have any advice on the best targeting method to use to increase conversions.

 

Thank you,

 

Simone

1 Expert replyverified_user

Display Campaign Targeting Methods

Badged Google Partner
# 2
Badged Google Partner

Hello Simone,

 

there are display campaigns and display campagns. Remarketing campaigns, cutomer match campaigns, similar audiences and keyword targeting with audience setting(target relevant websites with users who might be interested in your products) are here to generate conversions.

 

Display campaigns targeting keywords contextually, topics, interests, demographics are mainly acquisition campaigns to get people to know you and your products -> increase brand awareness etc.

 

I would say except from remarketing campaigns, there is no other significant display campaign with similar conversion rates.

 

Tomáš

Marked as Best Answer.
Solution
Accepted by topic author Simone P
March 2017

Display Campaign Targeting Methods

Top Contributor
# 3
Top Contributor

Check this article:

Display Network - How many Targeting Methods to choose?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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