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Display Campaign Mobile Bid Adjustment affecting Desktop & Tablet traffic?

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# 1
Visitor ✭ ✭ ✭

Some of our display campaigns were receiving too much bad traffic from mobile devices (high bounce rate / low TOS etc.); SO we adjusted the mobile bid by decreasing it by 70-100% depending on the campaign. 

 

Three days later, the campaigns have stopped spending the daily budget and are hardly receiving any impressions or clicks from any traffic source. 

 

Why did my ads stop showing on desktop and tablet after I adjusted the mobile bid? What are some things I can do to increase desktop and tablet impressions again?

1 Expert replyverified_user

Re: Display Campaign Mobile Bid Adjustment affecting Desktop & Tablet traffic?

Top Contributor
# 2
Top Contributor
Hello Sarah
I don't think that changing the bid on mobile is attributed to the decrease in impressions on desktop
I would look into the performance of the search campaign (mainly a decrease in QS, or you might also accidently lowered the bid on desktop?)
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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